Kate Balling - Digital Strategist with The Giles Group

Kate Balling

Digital Strategist

Connect with Kate


  • 5 years in Digital Marketing
  • 5 years in Operations
  • Guest Lecturer, Cal Poly 2020-2022


  • Horses
  • Travel
  • Design
  • Houseplants

About Kate

Throughout her career, Kate has developed exceptional skill in digital strategy, creating integrated software ecosystems, organizing digital assets, and implementing effective digital campaigns across varied platforms. She is naturally gifted with the ability to collaborate on big-picture strategy while also attending to the nitty gritty details of implementation. Anticipating the impact of potential opportunities and issues, Kate remains at all times two steps ahead of problems. 


Born in Southwest Florida, Kate attended the University of South Florida in Tampa, earning multiple scholarships and Dean’s List recognition while completing her Bachelor of Arts degree in Psychology. Kate moved to Austin as a young adult and spent seven years enjoying the city of the violet crown. A lifelong equestrian, Kate became involved with several nonprofits, serving her community through fostering for Bluebonnet Equine Humane Society and volunteering at a local therapeutic riding center. 


Kate joined the Giles Group in 2021 as Digital Strategist. Her role supports the digital needs of the entire team. Leveraging her passion for bringing order to chaos, Kate is constantly improving the efficiency of processes and workflows, implementing the Giles Group’s digital marketing plan, raising brand awareness, and measuring the outcomes of new campaigns. Kate thrives in the camaraderie and culture of excellence that is evident in the Giles Group.


Kate loves to travel and enjoys exploring new cities. She has an interest in architecture and interior design and delights in frequenting estate sales and consignment shops to furnish her home with unique personal touches. In her occasional free time, Kate enjoys cultivating a collection of houseplants, dabbling in an assortment of maker hobbies, and spending time with her two cats, Ruby and Nicki, and her retired Holsteiner gelding, Lex.

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