Kate Balling

Marketing Manager

Connect with Kate


  • 6 years in Marketing and Operations
  • 6 years in Digital Strategy
  • Guest Lecturer, Cal Poly 2020-2023


  • Horses
  • Travel
  • Design
  • Gardening & houseplants

About Kate

Throughout her career, Kate has honed her marketing expertise, from ideation to orchestration of impactful marketing campaigns across diverse platforms. Renowned for her collaborative approach, Kate seamlessly integrates big-picture strategy with meticulous attention to detail. Her innate ability to anticipate opportunities and challenges ensures she stays ahead of the curve at all times, proactively mitigating risks and capitalizing on emerging trends. Kate brings a wealth of experience in strategic planning and execution to the Giles Group. 


Born in Southwest Florida, Kate attended the University of South Florida in Tampa, earning multiple scholarships and Dean’s List recognition while completing her Bachelor of Arts degree in Psychology. Kate moved to Austin as a young adult and spent seven years enjoying the city of the violet crown. A lifelong equestrian, Kate became involved with several Austin nonprofits, serving her community through fostering for Bluebonnet Equine Humane Society and volunteering at local therapeutic riding center RED Arena. 


Kate joined the Giles Group in 2021, supporting the digital needs of the entire team as Digital Strategist. Leveraging her passion for bringing order to chaos, Kate is constantly improving the efficiency of processes and workflows, implementing the Giles Group’s digital marketing plan, raising brand awareness, and measuring the outcomes of new campaigns. With her transition from Digital Strategist to the role of Marketing Manager, Kate brings a wealth of experience in strategic planning and execution, and continues to craft and maintain mindfully integrated software ecosystems for the Giles Group.  Kate thrives in the camaraderie and culture of excellence that is evident in the Giles Group.


Kate loves to travel and enjoys exploring new cities. She has an interest in architecture and interior design and delights in frequenting estate sales and consignment shops to furnish her home with unique personal touches. In her occasional free time, Kate enjoys cultivating a collection of houseplants, dabbling in an assortment of maker hobbies, and spending time with her two cats, Ruby and Nicki.

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