Kate Balling

Kate’s marketing expertise shines through her seamless approach to guiding projects from concept to execution. Known for her collaborative and strategic mindset, she crafts impactful campaigns across diverse platforms, balancing big-picture vision with meticulous attention to detail. At The Giles Group, Kate leverages her extensive experience in strategic planning to elevate brand visibility and deliver measurable success while ensuring a consistently elevated and cohesive brand presence.

Originally from Southwest Florida, Kate earned her Bachelor’s degree in Psychology from the University of South Florida, where she excelled academically and embraced leadership opportunities. After relocating to Austin, she immersed herself in the city’s vibrant culture, spending seven years actively supporting the community through nonprofits like Bluebonnet Equine Humane Society and RED Arena’s therapeutic riding program.

Since joining The Giles Group in 2021 as Digital Strategist, Kate has transformed the team’s digital landscape, refining workflows and implementing innovative marketing strategies. Now as Marketing Manager, she ensures all initiatives reflect the group’s high standards, driving growth and maintaining an integrated digital ecosystem. 

Outside of work, Kate has a passion for exploring architecture, interior design, and nature. She enjoys sourcing unique treasures from estate sales, nurturing her houseplant collection, and volunteering weekly at her local therapeutic riding center. At home, she cherishes time with her cat, Ruby, while continuing to pursue creative projects and adventures.