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If you've been feeling a bit blue lately, it might not be a bad thing at all. Sherwin-Williams' announcement of Upward SW 6239, a tranquil powder blue, as its 2024 Color of the Year promises to bring a serene and delectable touch to homes and palettes.
As the pendulum of trend swings, there’s always the delicious anticipation of what comes next. In 2023, we savored the rich warmth of Redend Point, a deeply earthy hue that evoked a sense of cozy familiarity. But as we pivot into 2024, the emphasis is on lightness, freedom, and looking, well, upward.
It’s a move that Sue Wadden, the director of color marketing at Sherwin-Williams, attributes to a natural evolution. “The drift from neutrals to whites, and now to blues like Upward, captures the spirit of contemporary homeowners looking for fresh, invigorating yet calming spaces,” she shared.
The relationship between color and cuisine might not be immediately apparent. However, in a delightful partnership that’s bound to tantalize design enthusiasts and gourmands alike, James Beard Award-winning French pastry chef Dominique Ansel has baked up a vegan Cronut® inspired by Upward SW 6239.
This Cronut® is as much a feast for the eyes as it is for the palate, with flavors of coconut rice pudding and butterfly pea flower tea. And for those lucky enough to be in New York City, a visit to the Dominique Ansel Bakery in SoHo might just give you a taste of this artistry.
The versatility of Upward SW 6239 lies in its ability to both soothe and enliven a space. While traditional applications might see it grace the walls of a bedroom or a living area, why not be bold and consider it for a statement front door? Paired against white, its coastal charm is undeniable, a fact that Wadden eagerly attests to.
For those eager to step into 2024 with style and serenity, a can of Upward SW 6239 and perhaps a Cronut® (or two) on the side is the way to go.
Sherwin-Williams’ choice of Upward SW 6239 doesn’t just set the tone for 2024; it offers a glimpse into the collective mood and aspirations of a world ready to rise, embrace new possibilities, and, of course, indulge in a little sweetness along the way.
Douglas Elliman
1717 W 6th Street
Suite 190
Austin, TX 78703
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